NK Consulting - New Identity
This rebranding project encompassed logo redesign, brandbook development and website visual direction.
The main objective throughout the process was to preserve the character and essence of the original logo, ensuring that the new identity evolved naturally from the existing design.
As a result, the new logo’s proportions, angle and structure were directly inspired by the previous mark.
During the rebranding process, we also developed a new color palette that reflected both the brand’s corporate and premium positioning.
The website’s visual direction was designed to feel minimal, refined, and clean, with a strong focus on creating a premium digital experience.
