Since 2024, I have been collaborating with AnoukiBeauty as a Freelance Graphic & Packaging Designer, developing packaging systems and visual materials across both print and digital platforms.
My work includes primary and secondary packaging design, print production preparation, 2D mockups, material and finish selection, as well as the development of marketing assets such as OOH campaigns, banners, promotional cards, stickers, and branded visuals.
Throughout this collaboration, I have worked on 11 primary product packaging designs and over 30 supporting packaging and campaign visuals, bringing projects from initial concept to print-ready production.
Highlighting Balm, 2026
Before reaching the final production stage, each project goes through several development phases. For every product, we explore multiple design directions and based on the team’s collective decision, I prepare the final mockups for prototyping and print production.
These are the final campaign visuals created after the product launch.
Sparkling Lip Gloss, 2025
For this particular project, my goal was to create a cohesive, marketing-oriented packaging design that would strengthen brand awareness.
While designing, I envisioned the packaging as part of the brand’s influencer marketing strategy - making the logo (the star) clearly visible on the exterior of the product to increase recognition and create a stronger visual connection with consumers, especially through social media content and product application moments.
Glow Elixir, 2024
Glow Elixir was my first packaging design project for AnoukiBeauty, which made this project especially meaningful to me.
After receiving the initial packaging concept, I developed several design directions with a strong focus on the brand’s logo symbol, using negative space and minimal composition to reflect a quiet luxury aesthetic.
In addition to packaging design, I also worked on digital banners and visual assets to support the team across various marketing campaigns.
AnoukiBeauty Wonderland Invitation / Motion Design, 2026
For the launch of a new highlighting balm, an event was planned under the theme “AnoukiBeauty Wonderland.” My role was to develop the invitation visuals around this concept, ensuring a balance between a mystical atmosphere and strong thematic consistency.
The process began with moodboard development, which inspired the idea of creating a motion-based invitation. This helped define the visual direction and overall tone of the experience.
The concept evolved into a video invitation, featuring a unique visual language supported by sound to create a more immersive and engaging experience.
The spiral artwork used on the banner was designed by me and also formed a key visual component of the invitation concept.
