Since 2022, I have worked with ANOUKI as a Graphic Designer, contributing to seven seasonal campaigns under the creative direction of the brand’s founder and Creative Director. Working closely with both the marketing team and Creative Director, I was involved throughout the campaign production process, attending photoshoots and later leading the design and development of lookbooks and campaign materials.
Throughout this period, I developed seven seasonal lookbooks, catalogs and a wide range of supporting marketing materials, ensuring visual consistency across both print and digital touchpoints.
In addition to campaign work, I contributed to the brand’s bag rebranding process - from defining the color palette and overall visual direction to refining structural and material details, including handle placement, thickness and paper selection. The project focused on creating a packaging experience that aligned with the brand’s aesthetic identity and tone of voice.
As a Graphic Designer, I created both digital and print marketing materials across seasonal campaigns and brand communications.
